PL

Peter Lee

Senior Sales & Marketing Manager, Greater China at Dickies®, a VF Company

Peter Lee is an accomplished professional with extensive experience in sales and marketing management, currently serving as the Senior Sales & Marketing Manager for Greater China at Williamson-Dickie Mfg. Co. since March 2010. In this role, Peter is responsible for various marketing aspects including brand and media strategy, public relations, digital PR, market research, and trade marketing. Prior to this, Peter held the position of Marketing Manager for the China Region at General Mills, where a strategic understanding of the China Frozen Food Market was developed for category and region expansion. Peter's career also includes a role as Communication & Research Manager at C&A from 2005 to 2008. Peter holds a Bachelor’s degree in Management from Fudan University, obtained in 2002.

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