Eric Favel is a digital leader with over 15 years of experience specializing in app/web strategy, e-commerce, and product design. They have held significant roles at notable companies like McDonald's, where they served as Director of Digital Product Marketing from 2017 to 2022, and are currently the Vice President of eCommerce Experience at Dick’s Sporting Goods. Eric's expertise encompasses digital marketing, mobile development, and user experience, focusing on enhancing customer acquisition through innovative digital platforms. Their background includes managing projects for leading brands such as CVS and Humana, as well as overseeing complex digital transformations.
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