Lydia B.

Lydia B. currently works in project management at diconium, starting in June 2023, and is completing a Master's thesis focused on "Digital Change Management: Chancen, Risiken und Potentiale digitaler Kommunikationskanäle in multinationalen Unternehmen." Prior experience includes a position in online sales and marketing at EnBW from November 2022 to April 2023, as well as serving as a Sales Development Representative at atwork. from April 2021 to April 2022. Lydia's career began at bigFM, where contributions included project management for creative and digital marketing sales, developing campaign reports, briefing stakeholders, crafting on-air moderation briefings, writing social media posts, and creating content for fashionzone.de. Lydia is pursuing a Master of Arts in Communication Management and Analysis at the University of Hohenheim and holds a Bachelor of Arts in Media Studies and Law from the University of Tübingen. Additionally, Lydia plans to further studies in Communication & Media Studies at Jönköping University from August 2024 to January 2025.