Rita Pardelhas is an experienced professional specializing in digital product design and customer experience strategy. Starting with a finance internship at Aon in 2010, Rita later founded LUPITA Development from February 2017 to April 2020, focusing on digital product design and software development. Rita has held significant roles at various companies, including Asseco PST as a Financial Markets Systems Consultant, Create Solutions lda as a Product Manager, and Techdog as a Software Project Manager. Currently, Rita serves as an Experience Manager and CX Strategy Lead at Diconium (Volkswagen Group), leading cross-brand digital transformation initiatives across Europe. Education includes an Executive Specialization in Digital Product Management from Católica Lisbon School of Business and Economics and a Bachelor of Arts in International Business Management from Bournemouth University, among other qualifications.
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