Alex Serrano is currently involved in operations and strategy for DiDi Groceries, having previously held various roles at DiDi, including Senior Operations Analyst and Business Development Support, where they contributed to the launch of DiDi Food in Mexico. In 2023, Alex co-founded Tryp, the first and largest marketplace for legal cannabis in Mexico, after serving as Strategy and Operations Coordinator there. Alex's educational background includes studies in international financial, commercial, and tax law at Universidad de Guadalajara, which they continue to pursue.
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