Andreas MacHer

Andreas Macher is a seasoned professional with extensive experience in strategy, planning, and management across various industries, particularly in consumer goods. Currently, Andreas serves as the Head of Strategy & Planning for LATAM at DiDi since November 2022. Prior roles include Category Management at Shopee, Director of Revenue Management at Anheuser-Busch InBev, and Case Team Leader at Bain & Company, where projects focused on digital strategy and IT transformation among others. Andreas began a career in commercial roles at Alicorp SAA, progressing from Commercial Assistant to Category Manager - Trade Marketing, overseeing multiple product categories and managing substantial budgets. Educational credentials include an MBA from the University of California, Berkeley, and a BBA from Universidad del Pacífico.