Bowei Zhang

Bowei (Bobby) Zhang is a seasoned professional in marketing science, analytics, and data technology, currently serving as Sr. Director of Global Marketing Science & Technology at DiDi since 2022. Prior roles include Director of Global Marketing Measurement & Analytics at NewsBreak and Head of Data Science & Analytics at Apple, where responsibilities encompassed full-cycle growth analytics for media products. Bowei previously held positions as Lead Data Scientist at Kargo, and Lead Data Scientist in Advanced Analytics at Dentsu Aegis Network, where significant achievements included automating data processes and developing advanced analytical models for key clients. Educational credentials include a Master of Science in Technical Entrepreneurship and Management with a focus on Data Science from the University of Rochester and a Bachelor's degree in Materials Science and Engineering from Beihang University.