Lida Xu

Lida Xu serves as the Assistant General Manager of Australia, New Zealand, and Egypt at DiDi since August 2018, overseeing operations, business intelligence, performance marketing, and strategic planning. In previous roles at DiDi, Lida managed new business expansions in Sub-Saharan Africa and led the integration of regional and central operations for Australia and New Zealand. Earlier experience includes positions as Senior Strategy Manager at VIP.com, Consultant at Bain & Company, and various roles at Unilever. Lida holds two Master of Business Administration degrees from The Tuck School of Business at Dartmouth and the University of St. Gallen, as well as a Bachelor's degree in Information Engineering from Shanghai Jiao Tong University.