Ning Chen

Ning Chen is currently the MBO & Decision Support Head of UDC at DiDi, where they leverage their extensive market insight and analytical skills. Previously, Ning held several significant roles including Strategic Director at ZTE Corporation, Associate Director at Deloitte, Consulting Manager at EY, Research Manager at Ipsos, and Senior Researcher at CTR Market Research. With experience across diverse industries such as TMT, Automotive, Media, FMCG, Pharmaceutical, and Real Estate, Ning has developed expertise in corporate strategy, marketing strategy, big data analysis, and consumer insights.