Kevin Lee

From his co-founding the company in 1996 to his election as SEMPO Chair, the Search Engine Marketing Professional Organization in 2005, Kevin Lee has led Didit and the Digital Marketing field as an educator, strategist and champion. Kevin invents technology solutions to marketing problems for clients and builds Didit platforms. From the Didit Detective in 1996 through many generations of Didit’s proprietary bid management platform, Kevin is always innovating. Additionally, Kevin is the author of over 750 columns on marketing published across several publications, has written several books, including Search Engine Advertising, The Truth About Pay-Per-Click Search Advertising, and The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy. Kevin has been invited to speak at over 550 conferences and events over 24 years of digital marketing. Kevin received his MBA from Yale University and lives in Scarsdale with his wife Dr Allison Kahner and two kids.