Fredrik Kron

Fredrik Kron is an experienced retail professional currently serving as the Head of Retail at Didriksons since December 2016, where responsibilities include overseeing all offline stores and initiatives for the DTC organization. Prior to this role, Fredrik was the Store Manager at the ASICS EMEA flagship store from April 2012 to December 2016, focusing on team recruitment, training, and delivering exceptional customer service. Fredrik also held a Store Manager position at Löplabbet from February 2008 to April 2012, managing the largest store in the chain, and previously worked as a Store Manager and Sales Associate at Löplabbet and Sportringen. Fredrik holds a certification in Business Management from IHM Business School.