Petra Sabo

Petra Sabo is an accomplished professional with extensive experience in commercial leadership, currently serving as Chief Commercial Officer at Didriksons since October 2017, where responsibilities also include Head of DTC and Key Account Manager. Prior to this, Petra held several roles at NUD Collection, including Sales Manager and Business Area Manager, contributing to a creative lighting concept inspired by Scandinavian design. In addition, Petra participated as a Member of the Board at Äspereds IF from January 2014 to October 2020, focusing on developing meaningful leisure activities within the community. Earlier career experiences include managing a shop at Details and working in sales at BESTSELLER, one of the largest fashion companies globally. Petra Sabo has also enhanced professional knowledge through business management courses at IHM Business School in 2015 and 2019, along with training in Growth Marketing.