Breanna Laurent

Breanna Laurent began their career in 2015 as a Marketing Contractor for Landmark Homes. In 2018, they worked as a Graphic Design Contractor for TheFitExpo, a Marketing Director and Graphic Designer for Trident Animal Health, a Marketing Manager and Graphic Designer for Glam Seamless Hair Extensions, a Marketing Manager for Lecada Medical Artistry, and a Marketing Manager for Soulgani Activewear. In 2022, they joined DIFF Eyewear as a Retention Marketing Manager, where they managed the building and execution process of email and SMS campaigns with marketing strategies, channel objectives, and best practices. Breanna also assisted in the development of testing and reporting framework to track performance against company goals and objectives while optimizing operational KPIs. Breanna Laurent also managed email and SMS platforms ensuring the company was fully utilizing capabilities and integrations, and troubleshot email and SMS campaigns for spelling, grammar, landing pages, and proper segmentation practices. Breanna also worked with internal teams and external vendors and agencies to ensure on-time delivery of campaigns while properly managing resources and bandwidth, and assisted with projects that advanced digital channel capabilities and strategies.

Breanna Laurent attended the University of Florida from 2011 to 2014, where they earned a Bachelor's Degree in Advertising. Breanna then attended LIM College from 2014 to 2015, where they earned a Master's Degree in Fashion Marketing.