Daniel Cook is the Head of Ticketing at the Welsh Rugby Union and Principality Stadium, where they lead strategy, innovation, and customer experience at a prominent live entertainment venue. With over fifteen years of experience in customer experience, ticketing, and digital transformation, Daniel has focused on building data-led operations that enhance fan experiences and drive commercial growth. Additionally, as Chief Operating Officer at Different Breed, they are dedicated to reshaping the live events industry by promoting accessibility and inclusion while delivering world-class experiences. Daniel has a strong commitment to uniting strategy, technology, and culture in order to achieve sustainable growth and operational excellence. They are currently pursuing a Bachelor of Applied Science in Business and various leadership and strategy courses from esteemed institutions.
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