Jon Buckthorp is a B Corp commercial leader with over 25 years of experience in B2B sales and marketing, blending creativity with strategic insights. Currently serving as Chief Optimism Officer at JonB Studio and Commercial Director at Differentiated, Jon focuses on innovative storytelling for makers and tech innovators. Jon has held various impactful roles at Vodafone, where they contributed to multi-million integration projects and received several industry awards. Additionally, Jon serves as a Board Advisor for the Women's Sports Alliance, advocating for the advancement of female athletes through technology and storytelling.
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