Differentiated
Sofia Coeli - Jay is an experienced designer with a comprehensive background in graphic and creative design, currently serving as a Designer at Differentiated since January 2025. Prior to this role, Sofia worked as a Creative Designer at Momentum, contributing to strategic design efforts for B2B clients including Dell Technologies and Hexagon. Experience also includes significant contributions to WUKA, ELIZÉ Clothing, and various other organizations where Sofia excelled in brand design, visual storytelling, and campaign development. Educational qualifications encompass a Bachelor's degree in Graphic Design from Universidade do Estado de Minas Gerais, along with ongoing studies in Master Interface Design and Branding at Aela and Rock University, respectively.
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Differentiated
We believe that more ‘sales and marketing minds’ within your business will create more pipeline, close more deals, and make your customer base grow. That’s what we create. We also think that injecting creativity into every message you deliver is what separates you from the rest of the pack. We sit comfortably between marketing and sales in the knowledge that their combined methodologies generate exponential value. We work via a consultancy model comprised of experienced people, and we spend more time with you than via a traditional agency model. It’s an approach that ensures we obtain a deep understanding of your business, your people, your customers and your culture. From the development of your sales messages, through to each way you communicate them to your audience, we apply best-practice communication techniques that differentiate you to win. We empower the sales community to do more for the benefit of selling, and free the marketing team to invest in specific initiatives for bigger impact.