Differly Inc.
Vicky Freed is an experienced professional in membership strategy and marketing leadership, currently serving at The Canadian Automobile Association since December 2012. Vicky also holds a position at Differly Inc. focusing on loyalty, data, and customer performance strategy since January 2018, and has been part of Mars Strategy + Marketing since 2011, specializing in data-driven customer and business performance. Vicky's expertise lies at the intersection of data analytics and business performance, assisting organizations in understanding their customers and optimizing their data for improved results. Previous roles include Senior Strategist at the National Arts Centre, Client Strategist at Bond Brand Loyalty, Independent Strategist, Account Executive at LoyaltyOne, and Associate at The Boston Consulting Group. Vicky holds an HBA degree from Ivey Business School at Western University.
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Differly Inc.
We are a team of senior leaders with expertise in transformation and innovation, dedicated to helping businesses uncover opportunities and become more competitive in a digital economy. Our services address key challenges faced by modern organizations: Innovation & Transformation: We build comprehensive roadmaps, manage the innovation lifecycle, and foster a culture of innovation to ensure sustainable growth. Our tailored strategies align leadership and streamline processes across customer experience, technology, channels, brand, and profit models. Customer & Member Growth: Our expertise in user experience, data strategy, and growth marketing helps organizations attract and retain loyal customers. We develop and execute data-driven strategies to enhance customer interactions and build lasting relationships. Technology & Digital Strategy: We guide organizations in adopting and deploying the right digital platforms. Our thoughtful and measured approach ensures that technology investments align with business goals, driving efficiency and innovation. Change & Organizational Readiness: We prepare organizations for successful change management, particularly in technology implementations. Our workshops and playbooks empower teams, minimize resistance, and enhance organizational resilience. At Differly, we take the guesswork out of innovation, enabling your business to thrive in today's digital landscape.