Steve McCurdy

Steve McCurdy is an accomplished leader in the field of market research and insights, currently serving as Vice President of Insights at Dig Insights since 2021, where Steve leads a team providing high-impact research for a major global supplier of medical equipment. Previously, Steve held the position of Vice President at Resource Systems Group from 2013 to 2020, overseeing a consulting team recognized by John Deere for exceptional service across over 100 engagements. At RSG, Steve co-founded a practice area focused on leveraging quantitative expertise for corporate marketing strategies. Earlier in the career, Steve worked at John Morton Company, starting as a market research analyst and progressing to manage strategic market research engagements. Steve earned an MBA in Marketing and Strategy from Northwestern University’s Kellogg School of Management and a BA in Economics from Northwestern University.