DigiAdGood is driven by a simple but powerful belief: digital advertising can and should work in ways that are better for people, not just performance metrics.

By combining evidence-led insights with collaboration across the advertising ecosystem and academia, DigiAdGood is working to develop new, wellbeing-orientated metrics that better align business goals and audience wellbeing.

It’s a step toward a more responsible, sustainable future for digital advertising: one where success is measured not only by engagement, but by the positive impact it creates for businesses, individuals and society.

DigiAdGood

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DigiAdGood

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