James Baker

James Baker is a seasoned professional in the audio and sales industry with extensive experience in various managerial roles. Currently serving as a Senior International Sales Manager at DiGiCo since January 2023, Baker previously held positions including Business Development Manager at Headstock Group, where new distributors in EMEA and resellers in the UK were established. Additional experience includes working as a Live Sound Specialist at SSE Audio, a Sales Manager for EMEA - Live Sound at Avid, and roles at Soundcraft and Yamaha Corporation managing sales in the UK and Ireland. With a strong educational background in Music Technology from The University of Huddersfield and Computer Science from the University of Bedfordshire, Baker combines technical expertise with effective sales strategies in the professional audio market.