Li Lu is an accomplished research professional with extensive experience in digital marketing and e-commerce. Currently serving as a Senior Researcher at Digiday, Li Lu specializes in producing comprehensive research reports, leading survey processes, and conducting in-depth analyses to inform various publications. Previous roles include Digital Account Strategy Manager at Fortress Brand, where data-driven insights were utilized to optimize digital campaigns, and Senior Research Specialist at L2 Inc., specializing in industry reports for the beauty sector. Additional experience includes e-commerce coordination at The Estée Lauder Companies, where website management and customer experience initiatives were implemented. Li Lu's expertise is underpinned by a Bachelor of Science in Marketing from NYU Stern School of Business.
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