Sofia Bousfiha

Sofia Bousfiha is an experienced professional currently serving as the Insights Team Manager at Digimind in Rabat since June 2015, specializing in digital media analysis and social media monitoring. Prior to this, Sofia held positions at ACCESS Health International as a Program Assistant/Consultant, contributing to health system improvement projects, and at Soconarjiss as the Head of Audit and Management Control, where responsibility included developing reporting tools for management. Additional experience includes roles at Jordan Trading GmbH as Service Client Manager and internships at Dyar Al Mansour and Crédit du Maroc in finance and database management. Sofia holds a Bachelor of Business Administration in Finance and Management from Al Akhawayn University and a Master’s degree in Management Engineering and Business Consulting from ENCG Settat, complemented by participation in an exchange program at the University of San Diego.