DIGINETICA
Sofia Shkapa currently serves as Head of Customer Success and Product Marketing Manager at DIGINETICA, overseeing AI search product launches that have generated approximately 1 million rubles in additional monthly recurring revenue and boosted customer engagement by 20% through targeted market analysis. Previously, Sofia worked as a Linguist Engineer, focusing on client roadmaps and customer support related to linguistic engineering challenges. Additional experience includes serving as an Associate Computational Linguist at ITMO University and creating a Python project for JetBrains Academy as a Project Creator. Sofia holds two Master's degrees in Language and Communication Technology from Universität des Saarlandes and the University of Groningen, and a Bachelor's degree in Applied Computational and Math Linguistics from Saint Petersburg State University.
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DIGINETICA
Diginetica is a retail technology company. Our mission is to help brands create strategic vision and build dominant integrated digital presence. We define and help companies build Brand E-Commerce excellence, operations, and fulfillment. Our OMNI Lab {OMNI, E-Commerce, Bid Data} focuses on introducing new technologies, innovations, and best practices to the market and helps retailers master Digital & OMNI experience. We help organizations rethink their business through the digital lens. Diginetica serves customers globally, but primarily focuses on Russia with services that span digital strategies, integrated digital experience, business transformation, E-Commerce implementation, rich OMNI personalization, mobile, Big Data analysis, and more.