Sara Hoffman

Sara has been in the digital development and measurement space for over 15 years across various consulting and in-house roles.

At Blast and Beaconfire RED, Sara worked on measurement and testing strategies within web builds, marketing, and fundraising campaigns for healthcare clients, non-profits, and professional associations.

Prior to agency work, they were the in-house analyst at World Wildlife Fund, building a digital measurement practice across the marketing and communications division.

Sara is a chapter leader for Washington, DC for the Digital Analytics Association.