Digital Analytics Association
Sara has been in the digital development and measurement space for over 15 years across various consulting and in-house roles.
At Blast and Beaconfire RED, Sara worked on measurement and testing strategies within web builds, marketing, and fundraising campaigns for healthcare clients, non-profits, and professional associations.
Prior to agency work, they were the in-house analyst at World Wildlife Fund, building a digital measurement practice across the marketing and communications division.
Sara is a chapter leader for Washington, DC for the Digital Analytics Association.
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Digital Analytics Association
The DAA exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application.