Adam Preston

Adam has over twenty five years of experience in the financial services industry, including senior roles at Lloyds Banking Group and Banco Santander, with a focus on Data strategy, analytics, and the application of AI / ML technologies. Adam works with clients on high-impact programmes to help them monetize and leverage their data through advanced analytics; drive customer engagement; protect data privacy; and, manage the teams needed to operate and scale. He is passionate about the ethical use of data to better support decision making across society and encourage transparency in public debate. He has extensive global experience, having worked in the US, South America, Asia and Europe. Adam holds a MEng (Hons) from Cambridge University and an MBA from London Business School.