Lara has over twenty years of experience in the IT industry, including Microsoft and Salesforce, and is passionate about how technology can bring people together and create opportunities for economic development and social inclusion. She has a background in marketing and strategy, and throughout her career has helped customers of all sizes transform their businesses through customer relationship management, resource planning, and employee engagement. She also has experience as a coach and mentor, and is on the Board of the Data and Marketing Association UK and Thomas Telford, LTD. Now in London, Lara has lived and worked in the Middle East and Africa, Europe, and both North and South America. She holds a diploma in International Relations from CEDS in Paris and an MBA from the University of North Carolina at Chapel Hill.
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