Vandini Nirwan

Vandini Nirwan is a Content Marketing Manager with over 7 years of experience in building scalable content engines for early-stage B2B SaaS startups. Currently serving as the Content Marketing Lead at Onetrace, Vandini is responsible for leading SEO, lifecycle, and advocacy content initiatives to drive demos and revenue across go-to-market teams. Vandini has completed an MSc in Business Intelligence & Marketing with Distinction from Brunel University, during which they consulted on B2B SaaS projects. Previously, Vandini has held various roles, including Marketing Lead at Digital i and Content Marketing Executive at The Knot Worldwide, where they significantly increased organic growth and lead generation through effective content strategies.