Sara Barni is a professional specializing in e-commerce leadership, digital transformation, and data-driven business strategy. They have led Digital MasterMinds as Presidente since 2018 and presently serve as Direttrice Librerie Digitali for Gruppo Feltrinelli, overseeing Feltrinelli.it, IBS.it, and Libraccio.it with a cross-functional team. Previously they headed e-commerce at Talea Group (2024–2025) and Family Nation (2020–2024), founded WEJEWELLERY (2014–2018), and jumpstarted three startups into profitable companies. Their education includes a Laurea in Scienze Politiche from Università degli Studi di Firenze (2006–2010), studies in Scienze della Comunicazione at Universidad Rey Juan Carlos (2007–2008), and Business Data Analysis training at Talent Garden Innovation School (2020).
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