Willis Chan

Willis Chan has a diverse work experience spanning various industries and roles. Willis began their career in 2002 as a Growth Marketing & Business Consultant at KG Consulting, where they worked on strategy consulting projects across different industries. In 2006, they joined Hennes & Mauritz as a Store Responsible, leading teams responsible for sales floor and customer service. Willis then transitioned to Cytyc Surgical Products in 2007, working as a Post-Market QA Coordinator, where they organized lab inventory and operation workflow.

In 2008, Willis became an Event Coordinator and Brand Ambassador at FRS Healthy Energy, organizing brand awareness events with partners such as Whole Foods and Stanford University. Willis also worked as a Lead Academic Coach at Extreme Learning, managing a computer-based learning program for students.

From 2009 to 2010, Willis served as a Social Media Manager at ONIT, managing the online presence for outdoor brand clients. Willis then joined PM Digital as a Paid Media Director and Search Director, leading paid acquisition strategy for the agency's largest client accounts.

In 2012, Willis joined MediaVest as a Search and Social Manager, where they managed digital search marketing and social marketing campaigns for clients such as American Honda Motors and Mondelez International. In 2014, they were promoted to the role of Group Director, Paid Search and Paid Social at Wavemaker, specializing in search engine marketing and social media marketing channel strategy. Willis worked with clients such as Barclays Investment Bank and Tiffany & Co.

Most recently, Willis joined Digital Matter in 2021 as the VP, Search and Programmatic Lead. Overall, they have demonstrated expertise in search engine marketing, social media marketing, and team leadership throughout their career.

Willis Chan holds a Master of Arts (M.A.) degree in Media Management & Media Studies from The New School, which they completed from 2010 to 2012. Prior to that, they obtained a Bachelor of Arts (B.A.) degree in Economics from UCLA, with a minor in Classical Civilization, during the period of 2001 to 2005. Additionally, Willis attained a Professional Certification in Radio Programming from Ohlone College. In terms of additional certifications, they have completed the Twitter Flight School Certification offered by Twitter in April 2014. There is also mention of him obtaining a certification in Radio Programming from Ohlone College, but no specific dates or details are provided.