Digital Trails
Chiara Molena is the Founder and Managing Director of EDERA Lab and an Adjunct Professor of Marketing & Entrepreneurship at IE Business School. Chiara is also the Co-founder and Director of Operations at Digital Trails, recognized for their exceptional PR campaign. With a background in marketing and brand management, Chiara has worked with prominent companies like Champion Petfoods, Stoli® Group, and Beam Suntory. Chiara holds a Global MBA from IE Business School and has obtained certifications in Advanced Wine Studies and Sommelier education.
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Digital Trails
Digital Trails was born in 2018 in London to offer e-commerce players and service providers a solution that combines the measurability and commercial performance of search marketing with the brand building effects of PR. Our mission is to enable brands to maximise international visibility & commercial results through effective, performance-led PR and SEO – aligned with business objectives. With an international founding team – with management experience across the UK, Europe and Asia Pacific – we immediately understood the importance of offering a streamlined solution for global brands. We couldn’t do it without being a truly international team ourselves: today, Digital Trails count over 7 nationalities in our core team, spread across 5 countries in Europe and the UK and speaking north of 15 languages! We pride ourselves on understanding cultural nuances and the localisation needs of running campaigns in multiple markets. After establishing our base in our home market – the UK – in 2021 we launched a new European hub with a second base in Amsterdam, to better service our European clients and further expand our network in the old continent.