Lars Rabe

Lars Rabe is a seasoned professional in the digital commerce sector with extensive experience in leadership roles across various companies. As Co-Founder and Managing Partner at Digital Vikings GmbH since June 2020, Lars focuses on optimizing digital commerce organizations for B2C and B2B clients. Additionally, Lars serves as a Senior Advisor at Brajuu GmbH, enhancing women's shopping experiences through innovative brafitting technology. Previous roles include Managing Director Europe at True Fit Corporation, overseeing data-driven personalization in fashion retail, and contributions to ZOOT.cz as a supervisory board member. Lars has held key positions at Salesforce and Demandware, leading customer success initiatives, while earlier experiences include founding an online performance marketing agency and managing a search engine optimization firm. Lars holds an MBA equivalent from Wiesbaden Business School and has furthered education at the University of Westminster.