David Barach

David Barach is a seasoned professional in solutions strategy, currently serving as the SVP of Solutions Strategy at Digital Wave Technology. They previously held the position of Senior Director of Solution Strategy at Zebra Technologies, where they specialized in AI-driven retail solutions. David's extensive experience includes roles as Director of Solutions at 84.51, Corporate Pricing Director at Federated Department Stores, and overseeing Retail Revenue Optimization services at SAS Institute. They began their career with Spotlight Solutions as Director of Services, contributing to product management for price optimization offerings. David holds an MBA in Economics and Forecasting from The University of Memphis and a Bachelor of Arts in Geology from Vanderbilt University.