DWAO
Vikas Chander has extensive work experience in the field of marketing automation and business analysis. Vikas began their career at Ericsson in 2010 as a Business Analyst, where they gathered requirements from business users, coordinated development activities, conducted user acceptance testing, and provided post Go-live support. Vikas also assisted in pre-sales activities. In 2014, they joined DWAO - Digital Web Analytics and Optimization as a Lead Consultant, working on end-to-end implementation of Adobe Campaign instances for various industry verticals. Vikas conducted discovery sessions with clients, understood their requirements, and designed and implemented solutions based on those requirements. In 2018, they were promoted to Head of Marketing Automation at DWAO and later to Vice President - Marketing Automation in 2022.
Vikas Chander completed their Bachelor of Technology (B.Tech.) degree in Electronics and Communications Engineering from the National Institute of Technology Hamirpur-Alumni. Additionally, they have obtained multiple certifications from Adobe, including Adobe Certified Master - Adobe Campaign Classic Architect, Adobe Certified Expert - Adobe Campaign Classic Business Practitioner, Adobe Certified Expert - Adobe Campaign Classic Developer, Adobe Certified Expert - Adobe Campaign Standard Developer, and Adobe Certified Expert - Adobe Campaign Standard Business Practitioner. These certifications were obtained in 2020.
DWAO
Founded in 2014, DWAO is India’s Leading Digital Martech Company, providing a range of services including assessment, readiness enablement, customized implementation and ongoing training to help organizations attain digital maturity. We are India's leading partner for Adobe Marketing Cloud and Google Marketing Platform in Asia Pacific Region. DWAO enables marketers to improve their acquisition funnels, conversion rates, engagement, retention and take advanced data-driven decisions based on our insights and data science models. We are serving clients across major industry verticals like BFSI, Telecom, Travel, E-commerce, Auto, Content, Media and Entertainment. With our unique support and implementation methodology, we are helping companies of all sizes across geographies and our client list includes Fortune 500 companies and top brands like Airtel, HDFC, ZEE, ICICI, Reliance Capital, Lenskart, Nykaa and more. We curate our solutions to your specific set of problems and work on a 360 approach to provide actionable insights out of your data to take important business decisions. We help companies scale customer experience and drive more revenue to their business armed with insights from our unique set of tools.