Monique Baats

Monique Baats has a diverse work experience spanning over two decades. Monique started their career at Nationale-Nederlanden, where they worked as a Marktmanager Consumers, focusing on planning, coordinating, and monitoring activities related to personal housing insurances.

Monique then transitioned to RPN Radio Sales, where they served as a Sales Manager, overseeing a team and being responsible for advertising sales. Monique managed the sales for City FM Rotterdam, Den Haag, Amsterdam, Utrecht, Stads Radio Rotterdam, and Stads Radio Den Haag.

Monique later joined Reed Business Information as a Senior Account Manager, handling recruitment advertisements in the fields of industry, construction, and ICT. Monique also took on the role of Senior Crossmedia Account Manager, where they coached the sales and traffic department and became the Sales Manager ai.

After that, Monique worked at Reed Business Media Amsterdam as a Sales Manager Crossmedia, leading a team and focusing on accountancy, energy, and the public sector. Monique was also involved in recruiting and training new staff and contributing to the sales target.

Monique then joined IDG Nederland as a Senior Online Account Manager, supporting the Sales Director in expanding online sales. Monique developed various concepts, including social campaigns and advertising banners with live tweets.

Monique moved on to eBay, where they had two roles. First, they served as an Online Key Account Manager at eBay/Marktplaats.nl, retaining and expanding partnerships with corporate advertisers in the Finance & Energy industry. Monique also developed and integrated omnichannel concepts and implemented native advertising and financial targeting. Later, they became the Head of Online Key Account Management Marktplaats Automotive, managing a team and focusing on top car companies in the Netherlands. Monique successfully launched the concept 'Occasion Label' in collaboration with car dealers and importers.

At NRC Media, Monique was a Senior Digital Account Manager ai., supporting the Sales Director in expanding online media sales. Monique developed cross-media concepts for the retail and interior industries, including a glossy magazine, online spinoff, and events.

Monique then had a brief stint at Ematters | Realtime Marketing as a Channel Manager Digital and Social Performance ai.

Monique joined de Persgroep Nederland as a Key Accountmanager crossmedia, contributing to the realization of a high performing culture within the sales organization. Monique translated the sales strategy into tactical and strategic advices and plans.

Most recently, Monique is working at digitalAudience.io as the Head of Sales Benelux. In this role, they carry both commercial and substantive responsibility for some of their largest accounts, contributing to the level of knowledge and expertise within the organization and their customers.

Monique Baats began their education at the NIMA Sales-A program, though the specific dates are unknown. Monique went on to complete a Bachelor of Science (BSc) in Hotelmanagement at TIO-College from 1988 to 1989. From 1989 to 1994, they attended Inholland University of Applied Sciences, where they obtained a Bachelor of Science (BS) degree in Commercial Economics and International Management. In 1993-1994, Monique also studied at the University of Westminster, however, their field of study remains unspecified. Following this, Monique pursued various additional courses and trainings. In 1994-1995, they completed a course in Mediaplanning, and in 1998-1999, they attended NIMA-C, which does not provide specific details about their degree or field of study. In 1999, they enrolled in a program focused on Writing Advisory and Policy Reports, but no further information is given. Monique's education also includes training in Consultative Selling at Krauthammer from 2003 to 2004 and online training from 2005 to 2006. Lastly, they attended a Leadership Development program at Poorter & Partners from 2007 to 2008. Additionally, in 2013-2014, Monique studied management at Mansal Hoger Management, though no degree was obtained during this time.