Garrett Hardy

Paid Media Manager at DigitalMarketer

Garrett Hardy has a diverse work experience in the field of digital marketing. Garrett started their career as a Student Worker in Marketing & Communications at Baylor University. Garrett then worked as a NAB Intern at NABPILOT, where they helped organize events and assisted VIP guests. Garrett also served as a Content Specialist at Ellis Urban LLC, curating and producing content for various social media accounts and providing digital marketing strategy assistance to Ellis Urban businesses.

Moving forward, Garrett worked as a Digital Marketing Intern at Speakeasy Digital Marketing, where they gained knowledge and practical experience in digital marketing. Garrett then joined Wooden Camera as a Digital Marketing Specialist, contributing to the company's digital marketing efforts.

Garrett further advanced their career as a Digital Marketing Media Analyst at Monkedia, where they strategized and managed programmatic advertising campaigns on Facebook and Instagram. Garrett also audited client websites and analyzed data for client reporting using Microsoft Excel and Power BI.

After that, Garrett joined The Richards Group as a Brand Media Planner, focusing on strategizing and managing high-converting programmatic advertising campaigns across various social media platforms for Fortune 1000 brands. Garrett mastered advertising on Facebook, Instagram, Pinterest, Snapchat, Twitter, and LinkedIn.

Garrett then became a Paid Media Manager at DigitalMarketer, responsible for executing all paid media initiatives on multiple platforms, managing a significant budget, and developing trainings for the content team and paid subscribers.

Most recently, Garrett served as a Senior Paid Media Manager at Tradeblock, where they managed multichannel digital media buys across platforms like TikTok, Google, Facebook, and Instagram. Garrett achieved a significant reduction in app install costs and ensured proper metric tracking and optimization.

Overall, Garrett Hardy's work experience showcases their expertise in various aspects of digital marketing, including paid media management, programmatic advertising, content curation, and digital strategy development.

Garrett Hardy attended Baylor University - Hankamer School of Business from 2012 to 2017, where they obtained a Bachelor of Business Administration (BBA) degree with a focus on Marketing and Film/Digital Media. Garrett also attended Keller High School, although specific dates and degrees are not provided. In terms of additional certifications, Garrett obtained the Apple Search Ads Certification from Apple in July 2022, the Google Ads Search Certification from Google in July 2022, the Hootsuite certification from Hootsuite Media Inc. in September 2016, and the Life Insurance Agent certification from the Texas Department of Insurance in June 2013.

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