Aly Nicely

Alysia ‘Aly’ Nicely is an experienced multicultural strategist, brand builder, and entrepreneur on a mission to revolutionize the consumer goods landscape and empower underrepresented entrepreneurs. Alysia began her career at Target HQ in Minneapolis where she oversaw the supply chain for a multi-million dollar business and served on Target's Multicultural Beauty Advisory Council. She went on to lead marketing teams at General Mills where she created national advertising campaigns for some of the world’s most iconic brands in partnership with Disney, NBC Universal, and more. Alysia is now the Founder + CEO of BEAUTY IN COLOR, which she built in digitalundivided's prestigious BIG Incubator.