Charles Rowe

Charles Rowe has a diverse work experience spanning several industries and roles. Charles started their career as an Analyst/Coordinator/Engineer at Merck in 1992 and eventually worked their way up to become a Global Planning Analyst. At Merck, they also served as a Project Manager, leading the launch of key pharmaceutical brands, and as a Manager, overseeing product launch planning and customer marketing.

In 2006, Charles joined CBR Health as a Principal, where they specialized in consumer engagement, marketing strategy, innovation management, and health promotion. Charles supported clients in developing marketing strategies, medication adherence programs, and analytics.

After their time at CBR Health, Charles worked at FICO as a Senior Consultant/Brand Liaison. Charles provided thought leadership on data strategy, CRM, and digital marketing for pharmaceutical clients. Charles also led the delivery of relationship marketing campaigns and analytics, driving customer acquisition and loyalty for several brands.

In 2015, Charles joined Digitas Health, initially as a Director of Marketing Operations and later promoted to Vice President/Director of Marketing Operations. Charles led a team of relationship marketing experts, supporting various client engagements in the healthcare industry. Their responsibilities included omnichannel experience design, digital transformation, client adoption of digital marketing platforms, and overseeing a significant increase in team billings.

Overall, Charles Rowe has extensive experience in marketing operations, relationship marketing, data strategy, digital marketing, and healthcare consulting. Charles has proven expertise in driving customer engagement, brand loyalty, and successful product launches.

Charles Rowe's education history begins in 1985 when they enrolled at Valdosta State University. Charles completed their Bachelor of Science degree in Applied Mathematics in 1992. Following this, from 1989 to 1992, they attended the Georgia Institute of Technology where they pursued a Bachelor's degree in Industrial & Systems Engineering. Later, in 1996, they enrolled at the Fox School of Business at Temple University where they earned an MBA with a specialization in General & Strategic Management, completing their studies in 1999.