Allison Dai

Allison Dai is a Senior Experience Strategist at Digitas North America, where responsibilities include crafting user journeys and experience ecosystems to enhance brand engagement, backed by quantitative and qualitative data. Prior experience as a Management Consulting Senior Analyst at Accenture Interactive involved designing customer journey strategies for major clients in telecom and beauty sectors, managing data-driven marketing campaigns, and developing brand measurement dashboards. Earlier roles include internships in public relations, brand marketing, channel marketing, and product development across various companies, demonstrating a strong foundation in research, strategy, and execution in marketing initiatives. Allison holds a Bachelor of Science in Marketing and Statistics from NYU Stern School of Business.