Amber Jackson

Amber Jackson currently serves as Associate Director of Connections Strategy at Digitas North America, focusing on growth-centric solutions to enhance customer loyalty through data-driven loyalty programs and CRM strategies. Prior roles include Senior Manager of CRM Strategy & Campaign Planning and Manager of CRM Campaign Planning at LTK, where Amber developed and implemented creator lifecycle programs and drove engagement through targeted campaigns. At Panera Bread, Amber implemented strategies for customer loyalty and digital marketing, significantly increasing member acquisition and enhancing digital experiences. With a B.A. in Mass Communications and Marketing from the University of West Georgia, Amber combines extensive marketing expertise with a strong emphasis on data analysis and consumer insights.