Anni Lam

Anni Lam, MA, is an experienced media professional currently serving as a Media Supervisor at Digitas North America since November 2021, with a focus on clients such as Sephora, Medline, and Hippo Home Insurance, and recently promoted from Media Planner in 2024. Previously, Anni held several positions at UM Worldwide, starting as an International Associate Portfolio Management, where key contributions included launching GoPro’s HERO6, HERO7, HERO8, and Max products across EMEA and APAC markets. Anni advanced to Sr. International Associate Portfolio Management, managing global media campaigns and optimizing performance, and later worked as Sr. Associate Portfolio Management, overseeing campaigns across multiple countries in the Americas and enhancing brand visibility for Fitbit. Anni holds a Master’s Degree in Communications and New Media and a Bachelor’s Degree in English Studies with a specialization in Communications from the University of Macau, as well as a Marketing Certification from the University of California, Berkeley.