Benjamin Hong

Benjamin Hong currently serves as Executive Vice President for Data & Analysis at both GroupeConnect and Digitas North America, positions held since 2023. Previous roles include Managing Director of Data Strategy & Analytics at Mindshare from 2020 to 2023, and Director of Marketing at Rewards Network from 2018 to 2020. Benjamin has also held key positions such as Vice President of Experience Analytics at RAPP, and Vice President and Head of Marketing at First Tech Federal Credit Union. Additional experience includes a Senior Director role in Marketing Analytics & Data / CRM Strategy at Ogilvy and Director positions at RAPP and Green Dot Corporation. Benjamin's career began at AOL as Principal Analyst for Member Services & Retention Marketing. Educational qualifications encompass a Master of Public Policy from the University of Michigan - Gerald R. Ford School of Public Policy and a Bachelor of Science in Chemistry and Economics from the University of Michigan, complemented by various summer programs in business and nanotechnology.