Bethany Bayer

Bethany Bayer is an accomplished marketing professional with extensive experience in strategic leadership and brand development. Currently serving as SVP, Strategy at Digitas North America since March 2011, Bayer has held various prominent roles within the company, including Vice President/Group Director of Creative & Brand Strategy. Prior to this, Bayer contributed to Digitas Health LifeBrands as Vice President, Group Director of Brand Strategy, and held positions at Digitas and Philips Lifeline, including Associate Director of Account Planning and Consumer Marketing Director, respectively. Bayer's career commenced at Tweeter Home Entertainment Group, where significant roles as Marketing Director and Marketing Manager were undertaken. Ongoing education includes pursuing a Master's certificate in Digital Marketing Analytics at Emerson College, while a foundational Bachelor of Science in Business Administration and Management was earned at Northeastern University.