Eric Proops

Eric Proops is an experienced marketing professional specializing in retail media strategy. They currently serve as the Associate Media Director at Digitas North America, contributing to the Retail Media team. Previously, Eric held positions such as Sales Enablement Manager at Instacart, where they developed resources for over 150 sellers, and Senior Media Manager at Wunderman Thompson Commerce, directing a substantial advertising budget for major CPG brands. Eric also founded ECommerce Solutions and has diverse experience in sales and marketing across various industries. They are pursuing a degree in Marketing with a focus on Entrepreneurial Management from the University of Minnesota's Carlson School of Management.