Gabrielle Elderd is an accomplished strategic intelligence professional with extensive experience in brand and consumer strategy. Currently serving as Associate Director of Strategic Intelligence and previously as Senior Strategist for Consumer & Cultural Intelligence at Digitas North America since April 2022, Gabrielle has held various strategic roles including Creative Strategist at GroupeConnect and Brand Strategist at AMP Agency. Additional experience ranges from service management at MIDA to a finance internship at Massachusetts Convention Center Authority, where Gabrielle analyzed market research and designed financial proformas. Gabrielle began a career in marketing communications as an intern with Ford Hall Forum and provided support in donor relations at Suffolk University. Gabrielle holds a Bachelor’s Degree with a dual focus in Finance and Honors Marketing, complemented by a minor in Big Data and Business Analytics from Suffolk University.
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