Halley Smith

Halley Smith is an accomplished media professional with extensive experience in digital media planning and buying. Currently serving as Associate Director, Video & Multimedia at Digitas North America since October 2021, Halley previously held roles at Young & Laramore as Senior Digital Media Planner/Buyer and at Martin Retail Group as Media Planner. Throughout Halley's career, responsibilities have included managing media placements across various channels, developing strategic digital media initiatives, and collaborating closely with clients to achieve business objectives. Halley's educational background includes a Bachelor of Arts in Communication from Samford University, where notable contributions included serving as Managing Editor for the university's newspaper and providing writing assistance to fellow students.