Jonathan Lopes serves as Executive Vice President at Digitas North America, where responsibilities include leading national data and analysis initiatives to drive business growth through innovative data and marketing technologies for Publicis clients. Notable achievements include launching a new analytics product that enhanced productivity and accuracy, creating proprietary attribution studies for optimized marketing ROI, and developing consumer insights to inform strategic media investments. Previously, Jonathan held a research associate position at Equinox Group and completed an internship at Global Foresight Associates Inc. Jonathan holds a Master of Science in Public Policy from Northwestern University and a Bachelor of Science in Economics, International Business, and Italian Language from Bentley University.
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