Kate Gray is a seasoned digital marketing professional with extensive experience in paid marketing and data analysis. Currently serving as a Senior Analyst at Digitas North America since September 2022, Kate specializes in structure management and strategic expansion for clients, leveraging tools like SEM Rush and Google Trends to inform high-level strategies. Previously, as a Senior Paid Marketing Specialist at Exclusive Concepts, Inc., Kate restructured training systems, managed up to 30 accounts with significant ad spend, and developed documentation to guide team practices. Further experience includes roles as a Paid Search Specialist at CF Search Marketing and internships at Writers House and SHORE UP! Inc. Kate holds a degree in Communications Arts with a focus on Journalism and Public Relations from Salisbury University.
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