Kyle Johnson is a seasoned professional in analytics and creative effectiveness, currently serving as Vice President of D&A, Creative Effectiveness at Digitas North America since April 2024. Previously, Kyle held various leadership roles, including Senior Vice President of Performance Media and Vice President of Performance at BCW Global, where Kyle emphasized data-driven strategies to enhance client projects. Kyle's experience also includes positions at Mercury Analytics and Synergis Creative, where contributions to Google projects focused on creative analysis and effectiveness. At Zeno Group, roles spanned from Director of Analytics to account management, emphasizing actionable insights for client success. Kyle holds a Bachelor of Arts degree in History from the University of Connecticut.
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