Liam Hart

Liam Hart is a seasoned marketing professional with extensive experience in brand strategy and digital marketing. Currently serving as a Senior Brand Strategist at Digitas North America since November 2020, Liam leads comprehensive brand strategy initiatives for Merrill/Bank of America, focusing on market differentiation and customer acquisition. Prior experience includes roles at Hill Holliday, where as a Brand Strategist, Liam developed customer journey maps and strategies for various clients, and at GCP Applied Technologies, where video-based marketing campaigns were executed to enhance global brand visibility. Liam began his career at Uptown Columbus, Inc., where significant improvements in email marketing campaigns were achieved. Educational qualifications include an MBA in Marketing from Northeastern University and a Bachelor's Degree in Theatre/Theatre Arts Management, International Studies, and Community Engagement and Leadership from Columbus State University.