Lydia Cox

Lydia Cox is an accomplished marketing professional with extensive experience in social strategy and content development. Currently serving as the National Head of Social Strategy and Senior Vice President at Digitas North America since January 2020, Lydia leads a team of over 25 social strategists for high-profile clients such as Bank of America and Walmart. Previously, Lydia held various roles at notable companies including Arnold Worldwide, Grey Group, and JWT, focusing on driving social and content practices to achieve business objectives and enhance brand visibility. Lydia has also contributed to academia as an Adjunct Professor at Boston University. With a Bachelor's degree in International Relations from the University of Delaware, Lydia possesses a strong foundation in understanding consumer behavior and market insights.